Reward-based Crowdfunding. Influence of Virtuous and Entrepreneurial Orientation Rhetoric on Campaign Performance

Master's Thesis from the year 2020 in the subject Business economics - General, grade: 1,0, Technical University of Munich, language: English, abstract: This paper extends academic literature on reward-based crowdfunding and examines the influence of entrepreneurial rhetoric on campaign performance through the lens of the social role theory. It explores how altruistic values shared by its particip...