Roadside MBA
THREE TOP MBA PROFESSORS - ONE BIG ROAD TRIP
Full of powerful insights about product differentiation, pricing, brand management and tactics for battling the ''Big Boys'', The Roadside MBA takes the blue-chip knowledge and tactics of Wall Street, and brings them to the High Street.
Paul Oyer, Michael Mazzeo and Scott Schaefer have taught thousands of MBAs at some of the world''s leading business sch...
THREE TOP MBA PROFESSORS - ONE BIG ROAD TRIP
Full of powerful insights about product differentiation, pricing, brand management and tactics for battling the ''Big Boys'', The Roadside MBA takes the blue-chip knowledge and tactics of Wall Street, and brings them to the High Street.
Paul Oyer, Michael Mazzeo and Scott Schaefer have taught thousands of MBAs at some of the world''s leading business sch...
