
Role of Marketing in Launching New Products, The
This Element is an excerpt from From Concept to Consumer: How to Turn Ideas into Money (ISBN: 9780137137473) by Phil Baker. Available in print and digital formats.
Maximize your new product’s chances of success by optimizing the role of marketing throughout the entire product development process.
The role of marketing is to help products succeed through a variety of activities: influencing ...
This Element is an excerpt from From Concept to Consumer: How to Turn Ideas into Money (ISBN: 9780137137473) by Phil Baker. Available in print and digital formats.
Maximize your new product’s chances of success by optimizing the role of marketing throughout the entire product development process.
The role of marketing is to help products succeed through a variety of activities: influencing ...