Safeguarding Intangible Assets

Safeguarding Intangible Assets provides strategies for preserving and enhancing a company''s intangible assets to increase its profitability, competitiveness, and sustainability. Intangible assets such as patents, trademarks, copyrights, methodologies, and brand typically account for 80 percent of an organization''s value and revenue. There are many forces making it more and more difficult to prot...