Samsung Way: Transformational Management Strategies from the World Leader in Innovation and Design
An insider''s account of the management principles driving one of the world''s most innovative companies
Twenty years ago, few people would have predicted that Samsung could transform itself from a low-cost original equipment manufacturer to a world leader in R&D, marketing, and design, with a brand more valuable than Pepsi, Nike, or American Express.
Based on ten years of research inside Samsung an...
An insider''s account of the management principles driving one of the world''s most innovative companies
Twenty years ago, few people would have predicted that Samsung could transform itself from a low-cost original equipment manufacturer to a world leader in R&D, marketing, and design, with a brand more valuable than Pepsi, Nike, or American Express.
Based on ten years of research inside Samsung an...
