Scaling Methods
Scaling Methods is written for professionals in the behavioral sciences who analyze data that results from subjective responses. Other books on scaling attitudes or measuring perceptions focus on the psychometrician''s view of measurement. This book focuses on the users'' view by concentrating on effective ways to analyze data rather than the mathematical details of how each program work...
Scaling Methods is written for professionals in the behavioral sciences who analyze data that results from subjective responses. Other books on scaling attitudes or measuring perceptions focus on the psychometrician''s view of measurement. This book focuses on the users'' view by concentrating on effective ways to analyze data rather than the mathematical details of how each program work...
