Scarcity Brain

The New York Times Bestseller *** As featured on The Joe Rogan Experience and Diary of a CEO ***

Are we hardwired to crave more? From food and stuff to information and influence, why can''t we ever get enough?

Michael Easter, author of The Comfort Crisis and one of the world''s leading experts on behavior change, shows that the problem isn''t you. The problem is the scarcity loop, left over from our...