
Second Bounce Of The Ball
''One of the best books written on entrepreneurship in recent years'' FINANCIAL TIMES
In business, everyone can see the first bounce of the ball. It is the second bounce that is uncertain. Ronald Cohen, one of the world''s leading private-equity investors, argues that the entrepreneur''s aim is to take advantage of that uncertainty: for it is only in situations of uncertainty that significant ...
''One of the best books written on entrepreneurship in recent years'' FINANCIAL TIMES
In business, everyone can see the first bounce of the ball. It is the second bounce that is uncertain. Ronald Cohen, one of the world''s leading private-equity investors, argues that the entrepreneur''s aim is to take advantage of that uncertainty: for it is only in situations of uncertainty that significant ...