Second Mover

Silicon Valley worships the "e;First Mover Advantage."e; We are told that you must be first to market to win. But history tells a different story. Facebook wasn't the first social network. Google wasn't the first search engine. Apple didn't invent the MP3 player or the smartphone. "e;The Second Mover"e; challenges the cult of innovation. Being first is expensive, risky, and often fatal. The pion...