Segmentation Strategies for Hospitality Managers

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Get the competitive edge in a fierce market!

Effective market segmentation approaches can show a company which customer group is most profitable and how to best serve their needs. Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage is a marketing primer whose time has come, teaching segmentation approaches that can make a difference where it really countsthe...

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pdf
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58.99 £

Get the competitive edge in a fierce market!

Effective market segmentation approaches can show a company which customer group is most profitable and how to best serve their needs. Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage is a marketing primer whose time has come, teaching segmentation approaches that can make a difference where it really countsthe...

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  • Formats: pdf
  • ISBN: 9781136416248
  • Publication Date: 12 Nov 2012
  • Publisher: Taylor & Francis
  • Product language: English
  • Drm Setting: DRM