Setting Profitable Prices
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Time-tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantage
Pricing is one of the most important—and difficult—marketing problems companies face when launching new products. Unfortunately, the research that goes into making optimal pricing decisions is a very time-consuming process—unless, that is, you can afford to pay a consultant or out...
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Time-tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantage
Pricing is one of the most important—and difficult—marketing problems companies face when launching new products. Unfortunately, the research that goes into making optimal pricing decisions is a very time-consuming process—unless, that is, you can afford to pay a consultant or out...
Read more
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