Shapes of Business

What''s the shape of a market? What''s the shape of your business? What''s the shape of your conversation? What''s the shape of your thought? Are there shapes for those? If there are, how can we see them and why do we need to see them? In other words, why should we care? Well, do you care if your businesses are in good shape or bad shape? I bet you do. Then how do you know what shape it is in if y...