Social Franchising

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Social franchising represents a third generation form of franchising development, after trade-name and business-format franchising. At the intersection of social enterprise and micro finance literatures, this book reviews a variety of social franchising formats across a number of developing countries.
product_type_E-book
pdf
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44.99 £
Social franchising represents a third generation form of franchising development, after trade-name and business-format franchising. At the intersection of social enterprise and micro finance literatures, this book reviews a variety of social franchising formats across a number of developing countries.

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  • Formats: pdf
  • ISBN: 9781137455840
  • Publication Date: 3 Oct 2014
  • Publisher: Palgrave Macmillan UK
  • Product language: English
  • Drm Setting: DRM