Spike your Brand ROI

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Increase ROI through more effective brand marketing

According to CMO.com, we are exposed to more than 5,000 brand messages each day. Marketers call this “creating engagement," and each comment, share, or re-tweet is supposed to be a win. But is this deluge of content really working to shift perception, change behavior, or sell products?  The truth is, only 5% of people say that social media has a...

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Increase ROI through more effective brand marketing

According to CMO.com, we are exposed to more than 5,000 brand messages each day. Marketers call this “creating engagement," and each comment, share, or re-tweet is supposed to be a win. But is this deluge of content really working to shift perception, change behavior, or sell products?  The truth is, only 5% of people say that social media has a...

Read more
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  • Formats: pdf
  • ISBN: 9781118976685
  • Publication Date: 26 Jan 2015
  • Publisher: Wiley
  • Product language: English
  • Drm Setting: DRM