
Sports Equipment Innovation
This book investigates the innovative trajectories of sports companies in different cultural and geographical contexts and analyzes how they manage the knowledge obtained from collaboration with end users, suppliers, and their own experiences. In doing so, it presents an empirical analysis with in-depth interviews with experts in the innovative field of the following companies involved in sports e...
This book investigates the innovative trajectories of sports companies in different cultural and geographical contexts and analyzes how they manage the knowledge obtained from collaboration with end users, suppliers, and their own experiences. In doing so, it presents an empirical analysis with in-depth interviews with experts in the innovative field of the following companies involved in sports e...