Start With Why

15TH ANNIVERSARY EDITION - WITH ADDED MATERIAL

''One of the most incredible thinkers of our time,'' Steven Bartlett, podcaster and author of Diary of a CEO

***

Simon Sinek''s iconic global bestseller has sold more than three million copies by asking a simple fundamental question:

Why are some people and organisations more innovative, more influential, and more profitable than others?

The answer to why ...