Staying Power

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As we continue in an era of simultaneous innovation and commoditization, enabled by digital technologies, managers around the world are asking themselves "how can we both adapt to rapid changes in technology and markets, and still make enough money to survive - and thrive?"To provide answers to these important and urgent questions, MIT Sloan School of Management Professor Michael Cusumano draws on...
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As we continue in an era of simultaneous innovation and commoditization, enabled by digital technologies, managers around the world are asking themselves "how can we both adapt to rapid changes in technology and markets, and still make enough money to survive - and thrive?"To provide answers to these important and urgent questions, MIT Sloan School of Management Professor Michael Cusumano draws on...
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  • Formats: epub
  • ISBN: 9780191641404
  • Publication Date: 19 Jul 2012
  • Publisher: OUP Oxford
  • Product language: English
  • Drm Setting: DRM