Story of So So Def Recordings

During the early 1990s, successful music producer Jermaine Dupri started So So Def Records. The Atlanta-based label began at a time when Southern hip-hop music was just beginning to get a lot of attention. Dupri signed distribution deals with much-larger record companies like Columbia and Arista. This allowed him to focus on what he did best: finding talented unknown artists and producing hit musi...