Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM)
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Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM) reviews cultural and tourism/hospitality applications of Carl Jung''s work on archetypes in shaping behavior and unconscious/conscious thought. SCADAM includes a testing manual on how to use Donald T. Campbell''s "degrees of freedom" (DOF) test for story-archetype assignments of what consumers and brands tell about consumption exp...
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product_type_E-book
epub
Price
87.99 £
Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM) reviews cultural and tourism/hospitality applications of Carl Jung''s work on archetypes in shaping behavior and unconscious/conscious thought. SCADAM includes a testing manual on how to use Donald T. Campbell''s "degrees of freedom" (DOF) test for story-archetype assignments of what consumers and brands tell about consumption exp...
Read more