Strategic Brand Management for Small Businesses

Available
0
StarStarStarStarStar
0Reviews

With small businesses, the business is the brand, in contrast to corporations that have a portfolio of branded products. Therefore, effective brand management is dependent upon the business growing its brand into a strong brand. This comprehensive textbook helps students to navigate the dynamic world of branding for small and medium sized enterprises. It provides a strong conceptual and analytical...

Read more
E-book
pdf
Price
99.50 £

With small businesses, the business is the brand, in contrast to corporations that have a portfolio of branded products. Therefore, effective brand management is dependent upon the business growing its brand into a strong brand. This comprehensive textbook helps students to navigate the dynamic world of branding for small and medium sized enterprises. It provides a strong conceptual and analytical...

Read more
Follow the Author

Options

  • Formats: pdf
  • ISBN: 9783031903830
  • Publication Date: 30 May 2025
  • Publisher: Springer Nature Switzerland
  • Product language: English
  • Drm Setting: DRM