Strategies for Brandy Melville to Address the Brand Value Issues of Exclusiveness, Gender and Race Discrimination

Seminar paper from the year 2021 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 7,6, University of Amsterdam, language: English, abstract: The paper deals with the well-known clothing company Brandy Melville (BM) and its future. On the one hand, the label is relatively trendy in younger age groups, and the concept of "e;one-size-fits-all"e; is unique...