
Strategy that Works
In Strategy that Works, Ian Mann discusses – and debunks – a number of popular theories of strategy before presenting his unique approach based on many profound insights that have never before been gathered together in one place to form a coherent theory and method. He explains the difference between strategy and mere analysis parading as strategy; he shows how to build scenarios for uncertain ...
In Strategy that Works, Ian Mann discusses – and debunks – a number of popular theories of strategy before presenting his unique approach based on many profound insights that have never before been gathered together in one place to form a coherent theory and method. He explains the difference between strategy and mere analysis parading as strategy; he shows how to build scenarios for uncertain ...