Suffocating Skies: The Disastrous PR Stunt of the Cleveland Balloonfest
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How does a heartwarming, charitable public relations stunt designed to break a harmless world record end up completely paralyzing a major American city, shutting down an international airport, and thwarting a deadly Coast Guard rescue mission? The Cleveland Balloonfest of 1986 is the ultimate historical masterclass in disastrous corporate event planning. The United Way charity organized the simu...
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How does a heartwarming, charitable public relations stunt designed to break a harmless world record end up completely paralyzing a major American city, shutting down an international airport, and thwarting a deadly Coast Guard rescue mission? The Cleveland Balloonfest of 1986 is the ultimate historical masterclass in disastrous corporate event planning. The United Way charity organized the simu...
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