Summary: e-Strategy Pure & Simple

A must-read summary of Michel Robert and Bernard Racine''s book: "e-Strategy Pure & Simple: Connecting Your Internet Strategy To Your Business Strategy".

This complete summary of the ideas from Michael Robert and Bernard Racine''s book "e-Strategy Pure & Simple" shows that many CEOs are baffled by the Internet, and are delegating their decisions about an Internet strategy to consultants and IT staf...