Summary of Problem Solved! by David Goldsmith

For the past 30 years, Reese’s Pieces have been hugely popular, thanks in part to their starring role in the classic movie E.T. Originally, director Steven Spielberg’s production firm, Amblin Entertainment, approached the Mars company and asked if it could feature Mars’s M&M’s candy in the film. Mars said no. Amblin turned to the Hershey Company, and its Reese’s Pieces gained priceless exposure. U...