Summary: The Art of Woo
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The must-read summary of G. Richard Shell and Mario Moussa''s book: "The Art of Woo: Using Strategic Persuasion to Sell Your Ideas".
This complete summary of the ideas from G. Richard Shell and Mario Moussa''s book "The Art of Woo" shows that selling ideas involves a different strategy to selling objects: you must use “relationship-based persuasion” which isn’t based on coercion or hard-selling, bu...
This complete summary of the ideas from G. Richard Shell and Mario Moussa''s book "The Art of Woo" shows that selling ideas involves a different strategy to selling objects: you must use “relationship-based persuasion” which isn’t based on coercion or hard-selling, bu...
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The must-read summary of G. Richard Shell and Mario Moussa''s book: "The Art of Woo: Using Strategic Persuasion to Sell Your Ideas".
This complete summary of the ideas from G. Richard Shell and Mario Moussa''s book "The Art of Woo" shows that selling ideas involves a different strategy to selling objects: you must use “relationship-based persuasion” which isn’t based on coercion or hard-selling, bu...
This complete summary of the ideas from G. Richard Shell and Mario Moussa''s book "The Art of Woo" shows that selling ideas involves a different strategy to selling objects: you must use “relationship-based persuasion” which isn’t based on coercion or hard-selling, bu...
Read more
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