Summary: Trading Up
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The must-read summary of Michael Silverstein and Neil Fiske''s book: "Trading Up: Why Consumers Want New Luxury Goods - And How Companies Create Them".
This complete summary of the ideas from Michael Silverstein and Neil Fiske''s book "Trading Up" shows that the tastes and preferences of American middle-market consumers are changing. More and more, they are becoming willing to “trade up” in some ar...
This complete summary of the ideas from Michael Silverstein and Neil Fiske''s book "Trading Up" shows that the tastes and preferences of American middle-market consumers are changing. More and more, they are becoming willing to “trade up” in some ar...
Read more
product_type_E-book
epub
Price
9.99 £
The must-read summary of Michael Silverstein and Neil Fiske''s book: "Trading Up: Why Consumers Want New Luxury Goods - And How Companies Create Them".
This complete summary of the ideas from Michael Silverstein and Neil Fiske''s book "Trading Up" shows that the tastes and preferences of American middle-market consumers are changing. More and more, they are becoming willing to “trade up” in some ar...
This complete summary of the ideas from Michael Silverstein and Neil Fiske''s book "Trading Up" shows that the tastes and preferences of American middle-market consumers are changing. More and more, they are becoming willing to “trade up” in some ar...
Read more
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