Summary: Winning Behavior

The must-read summary of Terry Bacon and David Pugh''s book: "Winning Behavior: What the Smartest, Most Successful Companies Do Differently".

This complete summary of the ideas from Terry Bacon and David Pugh''s book "Winning Behavior" shows that winning companies treat their customers better than anyone else. In this way, they earn what can be termed as “behavioural differentiation”. In their book...