Superfandom

Fandom isn''t a noun, it''s a verb. Fans create; they engage; they discuss. From comics to clothing, boundaries between fans and creators are blurring, and in this new fandom-based economy, it''s clear: consumers may buy a product, but it is fans who can make or break it. An essential guide to the fan-fuelled future, Superfandom explores the explosion of fandom and its transformative impact on cul...