Survival of Soap Opera
The soap opera, one of U.S. television''s longest-running and most influential formats, is on the brink. Declining ratings have been attributed to an increasing number of women working outside the home and to an intensifying competition for viewers'' attention from cable and the Internet. Yet, soaps'' influence has expanded, with serial narratives becoming commonplace on most prime time TV program...
The soap opera, one of U.S. television''s longest-running and most influential formats, is on the brink. Declining ratings have been attributed to an increasing number of women working outside the home and to an intensifying competition for viewers'' attention from cable and the Internet. Yet, soaps'' influence has expanded, with serial narratives becoming commonplace on most prime time TV program...