Sustainable Disruptive Innovation

This is the eBook version of the printed book.

This Element is an excerpt from Doing Both: How Cisco Captures Today’s Profit and Drives Tomorrow’s Growth (9780137083640) by Inder Sidhu. Available in print and digital formats.

How to focus your innovation where it offers the greatest promise for sustainable competitive advantage.

When people think of innovation, they tend to envision life-savin...