Sustainable Luxury and Social Entrepreneurship

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Luxury products are now seen by a growing number of global consumers as an important and more widely available way of expressing personal aspirations and values. Most consumers of luxury products and services use them as status symbols and symbols of success. However, the definition of success – and the way it is perceived by others – is changing. Many of these successful consumers now want the br...
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39.99 £
Luxury products are now seen by a growing number of global consumers as an important and more widely available way of expressing personal aspirations and values. Most consumers of luxury products and services use them as status symbols and symbols of success. However, the definition of success – and the way it is perceived by others – is changing. Many of these successful consumers now want the br...
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  • Formats: pdf
  • ISBN: 9781351286237
  • Publication Date: 8 Sept 2017
  • Publisher: Taylor & Francis
  • Product language: English
  • Drm Setting: DRM