Tangible Strategies for Intangible Assets
Intangible assets such as brands, patents, and intellectual capital are the new measures of corporate wealth. But one can''t manage what one can''t measure. And while assigning accurate valuations is a stringent requirement under new FASB accounting guidelines, it is far from easy.
This book explains the latest thinking and techniques in measuring and managing intangibles. Innovative management dis...
Intangible assets such as brands, patents, and intellectual capital are the new measures of corporate wealth. But one can''t manage what one can''t measure. And while assigning accurate valuations is a stringent requirement under new FASB accounting guidelines, it is far from easy.
This book explains the latest thinking and techniques in measuring and managing intangibles. Innovative management dis...
