Tapping Into the Collective Wisdom of Community to Make Great Products

This is the eBook version of the printed book.

This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats.

How your customers can help you design better products and services than you could ever create by yourself!

There’s much to be said for tapping the col...