Targeting the Mature Traveler
Available
This book provides a profile of the mature travel market based on recent research by review sites, tour operators and agents, and national press.
It identifies recent trends with potential growth in destinations, types of holiday, the criteria holidaymakers use when planning a holiday, and how the final choice is made.
Customer data and global demographic profiles leads to a range of strategic marke...
Read more
E-book
pdf
Price
17.10 £
This book provides a profile of the mature travel market based on recent research by review sites, tour operators and agents, and national press.
It identifies recent trends with potential growth in destinations, types of holiday, the criteria holidaymakers use when planning a holiday, and how the final choice is made.
Customer data and global demographic profiles leads to a range of strategic marke...
Read more
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