Tattoos, Not Brands

“…illuminates one of the most misunderstood aspects of launching a company and should allow countless entrepreneurs to sleep better at night.” — Scott Stedman, serial entrepreneur and author of Mouse, a novel. (Greenleaf Book Group)

Before you start your business, before you spend a dime on marketing or hire another brand strategist, you need to consider something: You don’t have a brand. 

Everyon...