Technology Takers
This book was awarded the 2019 Axiom Business Book Award - Business Technology, Bronze Medal.
Users of twenty-first century, digital-era technologies are "technology takers," accepting of and adjusting to whatever the market offers them. Similar to small firms that lack the market power to set prices and are economic "price takers," managers today are increasingly unable to customize the digital-er...
This book was awarded the 2019 Axiom Business Book Award - Business Technology, Bronze Medal.
Users of twenty-first century, digital-era technologies are "technology takers," accepting of and adjusting to whatever the market offers them. Similar to small firms that lack the market power to set prices and are economic "price takers," managers today are increasingly unable to customize the digital-er...
