
Fashion Business
This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry.
Providing a holistic and practical approach to strategic fashion management and marketing, the book covers brand image, supply chain, communication, price point and social media. Based on examples from international organisations – including Off-White, Nike and Zara, ...
This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry.
Providing a holistic and practical approach to strategic fashion management and marketing, the book covers brand image, supply chain, communication, price point and social media. Based on examples from international organisations – including Off-White, Nike and Zara, ...