Fashion Business

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This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry.

Providing a holistic and practical approach to strategic fashion management and marketing, the book covers brand image, supply chain, communication, price point and social media. Based on examples from international organisations – including Off-White, Nike and Zara, ...

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44.99 £

This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry.

Providing a holistic and practical approach to strategic fashion management and marketing, the book covers brand image, supply chain, communication, price point and social media. Based on examples from international organisations – including Off-White, Nike and Zara, ...

Read more
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  • Formats: pdf
  • ISBN: 9781000408829
  • Publication Date: 18 Jul 2021
  • Publisher: Taylor & Francis
  • Product language: English
  • Drm Setting: DRM