Global Emerging Market
Despite the growing importance of the global emerging market (GEM) for the world’s business, economies, and politics, it has received a relatively scant amount of academic attention in business and economics courses. This textbook is the first to focus on the GEM and its strategic and economic characteristics.
The Global Emerging Market: Strategic Management and Economics describes the fundamental...
Despite the growing importance of the global emerging market (GEM) for the world’s business, economies, and politics, it has received a relatively scant amount of academic attention in business and economics courses. This textbook is the first to focus on the GEM and its strategic and economic characteristics.
The Global Emerging Market: Strategic Management and Economics describes the fundamental...
