International Business Environment and National Identity
Globalisation influences every aspect of post-modern social reality. However, little empirical research has considered how globalisation affects people’s perception of their national attachments. This book explores the nature of national identity in our increasingly globalised society. "Who Are You?" is the question that it addressed in conversations with international business travellers whose ex...
Globalisation influences every aspect of post-modern social reality. However, little empirical research has considered how globalisation affects people’s perception of their national attachments. This book explores the nature of national identity in our increasingly globalised society. "Who Are You?" is the question that it addressed in conversations with international business travellers whose ex...
