The Irish Edge: How Enterprises Compete on Authenticity and Place
Telling the stories of Irish businesses that have successfully integrated their Irishness with the demands of the global marketplace, The Irish Edge is intended as an inspiration to entrepreneurs/innovators and owners of export-oriented SMEs. The Irish Edge tells the stories of successful Irish enterprises that have survived and thrived through the recession, building on culture, tradition, place,...
Telling the stories of Irish businesses that have successfully integrated their Irishness with the demands of the global marketplace, The Irish Edge is intended as an inspiration to entrepreneurs/innovators and owners of export-oriented SMEs. The Irish Edge tells the stories of successful Irish enterprises that have survived and thrived through the recession, building on culture, tradition, place,...
