Soul of Sorbet
Sorbet is the largest beauty franchise business in Africa. In just twelve years the business has gone from being mistaken for an ice-cream shop to being a household name across South Africa. In 2018 Sorbet surpassed 200 salons.
The dramatic growth of the brand over the past five years has driven business leaders to ask the question, ‘What is so different about Sorbet?’
In 2005, despite advice to t...
Sorbet is the largest beauty franchise business in Africa. In just twelve years the business has gone from being mistaken for an ice-cream shop to being a household name across South Africa. In 2018 Sorbet surpassed 200 salons.
The dramatic growth of the brand over the past five years has driven business leaders to ask the question, ‘What is so different about Sorbet?’
In 2005, despite advice to t...
