Think Like a Marketer, Train Like an L&D Pro
Use Marketing Strategies to Captivate and Persuade Your Audience
At first glance, marketing and L&D may seem like an unlikely combination. But upon closer inspection, both fields share two core goals: getting people’s attention and influencing their behavior. Marketing involves captivating, persuading, and creating value—all of which are key to learning design. When done well, learning design gra...
Use Marketing Strategies to Captivate and Persuade Your Audience
At first glance, marketing and L&D may seem like an unlikely combination. But upon closer inspection, both fields share two core goals: getting people’s attention and influencing their behavior. Marketing involves captivating, persuading, and creating value—all of which are key to learning design. When done well, learning design gra...
