Too Busy to Shop

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Research indicates that most women do it at least ten times every five minutes. What is it? Multi-minding—mentally juggling a complex mix of family, career, and self-care decisions at any given moment, with little time for commercial messages to seep into the mix. How do marketers reach women, who still make 85% of all consumer purchasing decisions? This book, based on research, interviews, and Ke...
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52.20 £
Research indicates that most women do it at least ten times every five minutes. What is it? Multi-minding—mentally juggling a complex mix of family, career, and self-care decisions at any given moment, with little time for commercial messages to seep into the mix. How do marketers reach women, who still make 85% of all consumer purchasing decisions? This book, based on research, interviews, and Ke...
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  • Formats: pdf
  • ISBN: 9780313354885
  • Publication Date: 5 Mar 2009
  • Publisher: Bloomsbury Publishing (USA)
  • Product language: English
  • Drm Setting: DRM