Too Good To Fail

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Too Good to Fail: Creating Marketplace Value form the World’s Brightest Minds is a guide for senior managers seeking to address their need to rapidly develop globally innovative products with constrained R&D budgets. It creates a practical strategy to address and bring together, for the first time, the emergence of open innovation networks, intellectual property, technology transfer and the ubiqui...

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Too Good to Fail: Creating Marketplace Value form the World’s Brightest Minds is a guide for senior managers seeking to address their need to rapidly develop globally innovative products with constrained R&D budgets. It creates a practical strategy to address and bring together, for the first time, the emergence of open innovation networks, intellectual property, technology transfer and the ubiqui...

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  • Formats: pdf
  • ISBN: 9783319002811
  • Publication Date: 15 May 2013
  • Publisher: Springer International Publishing
  • Product language: English
  • Drm Setting: DRM