Tourism in a VUCA World
The international tourism industry grew exponentially during the latter part of the 20th and early 21st century due to the advent of cheap air travel and a growing moneyed class. However, it witnessed a calamitous slowdown during the COVID-19 pandemic, when the world came to a standstill and was unable to travel. It brought to the fore the fragility of the tourism industry in the face of bio-threa...
The international tourism industry grew exponentially during the latter part of the 20th and early 21st century due to the advent of cheap air travel and a growing moneyed class. However, it witnessed a calamitous slowdown during the COVID-19 pandemic, when the world came to a standstill and was unable to travel. It brought to the fore the fragility of the tourism industry in the face of bio-threa...