Tourism Marketing for Cities and Towns

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Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded destination, the successful marketer can attract new visitors to their city or tourism attraction. With the rise of social media, there is even more scope to explore how tourism marketers can use their own ...

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epub
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62.99 £

Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded destination, the successful marketer can attract new visitors to their city or tourism attraction. With the rise of social media, there is even more scope to explore how tourism marketers can use their own ...

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  • Formats: epub
  • ISBN: 9781134858156
  • Publication Date: 10 Feb 2017
  • Publisher: Taylor & Francis
  • Product language: English
  • Drm Setting: DRM