Toy Monster

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An eye-popping, unauthorized exposé of the House of Barbie from the New York Times–bestselling author of The Kardashians and Crazy Rich.
 
From Boise to Beijing, Mattel’s toys dominate the universe. Its no fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations. Now, in this intriguing and entertaining exposé, New York Time...
Read more
An eye-popping, unauthorized exposé of the House of Barbie from the New York Times–bestselling author of The Kardashians and Crazy Rich.
 
From Boise to Beijing, Mattel’s toys dominate the universe. Its no fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations. Now, in this intriguing and entertaining exposé, New York Time...
Read more
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  • Formats: epub
  • ISBN: 9780470480243
  • Publication Date: 17 Feb 2009
  • Publisher: Wiley
  • Product language: English
  • Drm Setting: DRM