Toyota China
This case study examines how Toyota China is using demand forecasting, production planning, and customer management techniques to align supply and demand in China''s fast-growing automotive market. The authors illuminate the China market''s unique channels and challenges, including requirements to project sales for new models with no historical data. They focus on realistic issues and challenges t...
This case study examines how Toyota China is using demand forecasting, production planning, and customer management techniques to align supply and demand in China''s fast-growing automotive market. The authors illuminate the China market''s unique channels and challenges, including requirements to project sales for new models with no historical data. They focus on realistic issues and challenges t...
