Transfer Market

For years, transfer gossip columns have been Alan Gernon''s (author of Retired: What Happens to Footballers When the Game''s Up) guilty pleasure. Fed up with the time wasted reading them, he explores how many of these rumours are accurate, planted by agents or simply made up - and how easy is it to plant a transfer story in the UK media. Along the way, he discovers how the market works and how a t...